To support its global brand experience strategy, BRABUS partnered with Cubular to build an exclusive mobile app for its high-end clientele. The Masterpiece Club App serves as a secure gateway to VIP events, limited product launches, and luxury content — reflecting the same precision and elegance that define the BRABUS brand. Cubular delivered the full stack: from concept and UI design to mobile development, integration, and data security — now available globally in the App Store and Google Play.
The Challenge
BRABUS, a global icon in high-performance automotive design, wanted to create a digital brand experience as exclusive and refined as its products.
Their vision:
A secure, invite-only app where premium clients can receive pre-order access, personal invitations, and participate in live events like the BRABUS Signature Night — with full backend control for real-time orchestration.
The challenge was to deliver not only a flawless luxury user experience but also a robust operator interface for managing traffic, launches, and member data at scale.
Our Approach
Cubular took on the project from end to end, designing and building both the mobile user app and the operator dashboard.
For BRABUS Clients (Frontend):
UX/UI Design
Dark mode aesthetic, clean typography, branded interface aligned with BRABUS’s luxury identityMobile App (iOS + Android)
Built using a secure cross-platform framework with encrypted sessions and push messagingVIP Features
Pre-orders, drop notifications, product reveal timers, early access flows
For BRABUS Operators (Backend):
Admin Login & Access Control
Secure operator login with real-time role managementUser Management
Searchable, filterable CRM-like interface to view user activity, status (Active, Pending, Blocked), and actionsEvent & Drop Control
Live dashboard to manage product drops and pre-order phases during events like Signature NightLive Metrics & Analytics
Track active users, total pre-orders, reveal countdowns, and total revenue in real-time
The Result
The Brabus Masterpiece Club App is now a central tool in BRABUS’s digital ecosystem:
📱 App available globally (App Store & Google Play)
🎟️ Used for major events like Signature Night with 1500+ VIP guests
🚀 Real-time operator interface handles model reveals, pre-order gating, and live metrics
🔒 Fully GDPR-compliant architecture with secure session and user state handling
🧑💻 Used by BRABUS staff to manage drops, invites, and performance from anywhere
Why It Matters
This case proves Cubular’s capability to:
Combine brand-first UX with mission-critical backend control
Deliver real-time event orchestration systems under luxury brand constraints
Build digital products that work for both the end user and the brand operator
